Strategy, standards, systems
Building for the AI content economy.
We help publishers, brands, advertisers, and platforms understand how AI uses content, and act on it.
Get in touchFrom ambiguity to working systems.
AI systems now read, summarise, and cite the open web at scale. We work with the organisations navigating that shift, from strategy through to implementation.
Our work runs across attribution, telemetry, and measurement. We advise first, and build tooling where it earns its place.
Common Measure was founded by the team that developed OpenAttribution and Content Telemetry, open standards for transparency and measurement in the AI content economy.